Merchant Warehouse Offers Precidia POSLynx220™ to Dealers
New flexible "one device" IP based ECR card acceptance solution debuts this week.
Merchant Warehouse, Boston-based and industry-leading provider of credit card equipment and processing services, today announced it has teamed with Precidia Technologies, the leader in IP enabling solutions, to bring the POSLynx220™ with NetVu™ to North American ECR dealers. Merchant Warehouse is unveiling a special introductory offer on the solution to dealers at this week’s RSPA Expotech. The POSLynx220 with NetVu is a new, flexible solution that integrates IP based payment processing with existing electronic cash registers (ECRs), all with one device.
Dealers will receive $100 off each POSLynx220 unit purchased before September 30, 2006.
In addition to its ‘one device’ approach to IP based processing, this solution is differentiated from existing options by several key features. First, the device can route to multiple hosts based on card type, via Ethernet or dial. This allows for greater competition amongst processors, and better pricing for merchants. Second, the device is managed and configured by the reseller. This frees the merchant from excessive maintenance costs, facilitates fast and cost effective upgrades, and gives resellers tools to better support merchants.
"This solution gives resellers and merchants an unprecedented degree of flexibility in managing their card acceptance", said Henry Helgeson, President of Merchant Warehouse. "The POSLynx220 provides an alternative to currently available options that is faster, reseller-managed and less costly to maintain. We see tremendous potential for this solution amongst ECR merchants in North America". Precidia Technologies President Deepak Wanner believes Merchant Warehouse is playing a pivotal role in the evolution of the ECR industry: "Until now, ECR merchants and their resellers were limited in their choice of processors, and in their ability to manage their own payment systems. With today’s announcement, Merchant Warehouse is a leader in a growing shift towards technologies that offer greater flexibility, value added features, and lower costs", said Mr. Wanner. For more information on the POSLynx220 ECR solution, visit www.precidia.com/ecr.
About Merchant Warehouse and MerchantWARE
Established in 1998, Merchant Warehouse is a privately owned merchant service provider delivering low cost card processing equipment and services. The first in the industry to offer credit card processing and services over the internet, Merchant Warehouse today serves more than 30,000 customers throughout the United States. Merchant Warehouse has earned its stellar reputation, setting the standard for price, customer service, ethics and integrity. For more information, please visit our website and www.MerchantWARE.net.
About Precidia Technologies, Inc.
Precidia Technologies is a global leader in the design and manufacture of IP access devices for a wide range of industries including retail payments and building automation. With customers in over 80 countries, Precidia’s unique product line of wired and wireless access devices and NetVu™ network configuration management seamlessly migrates stand-alone dial and serial equipment onto more sophisticated IP networks. For more information, visit Precidia on the web.
Media Contacts
Brian Waldman, Vice President of Marketing and Strategy
Merchant Warehouse
2 International Place 4th Floor
Boston, MA 02110
(617) 854-8910
bwaldman (at) merchantwarehouse (dot) com