Merchant Warehouse’s BINsmart Technology is Featured in The Green Sheet
At the 2009 NEAA Conference, Merchant Warehouse’s Henry Helgeson, President & Co-CEO, met with Patti Murphy of The Green Sheet to educate her on Merchant Warehouse’s BINsmart Cost Manager solution.
In the article, “Coming in from the Cold at NEAA: Bright Spots”, Helgeson explains that the solution is the first of its kind, prompting the customer with the lowest cost-clearing payment option. Helgeson also states that merchants can achieve significant savings with BINSmart Cost Manager, especially since debit cards account for nearly half of POS card payments and therefore offer the opportunity to process more sales as PIN-debit or signature ‘credit’, whichever renders the lowest processing cost.
Murphy writes that Interchange has been a point of contention for merchants for as long as she has been in the industry, and Merchant Warehouse’s BINSmart solution is provides a way for merchants to contain those Interchange fees.
To read the full article, click here.
Merchant Warehouse’s Henry Helgeson Appeared in Cards & Payments Magazine
In the February 2009 issue of Cards & Payments magazine, Merchant Warehouse’s Henry Helgeson, President & Co-CEO, offers his insight to about the ongoing debate between merchants and card issuers on PIN vs. signature-debit transaction fees.
The article, “Merchants Still Pushing PINs, But Card Issuers Are Not Signing Off”, points out the fact that merchants have been encouraging their customers to pay using PIN-debit since the cost of processing PIN-debit is typically lower than signature-based transactions. However, the card-issuing banks have been trying to make up for this by raising the fees for PIN-debit transactions.
Helgeson stated that PIN-debit transaction fees used to be simple, but are more and more becoming complex. He said that now EFT networks are more often moving toward a tiered structure for different types of merchants and transactions so much so that PIN-debit rates are now starting to equal those of signature-debit.
Merchant Warehouse is Featured in Business Solutions Magazine
In the February 2009 issue of Business Solutions magazine, Merchant Warehouse is credited for being PCI DSS Compliance as a Level 1 Service Provider.
The article, titled “Merchant Warehouse Announced PCI Compliance Certification” states that Merchant Warehouse is able to provide the highest level of security as a result of the most in-depth compliance audit established by the PCI Security Standards Council.
Merchant Warehouse’s BINsmart Cost Manager is Highlighted in RIS News
On February 17th, 2009, Merchant Warehouse’s BINSMart Cost Manager solution was highlighted in RIS News.
The article, titled “Merchant Warehouse Releases BINSmart Cost Manager” discusses the main features of the product, including its ability to estimate the lowest processing cost for the merchant, and its enhanced fraud protection with prompt-driven PIN-debt transactions.
To read the full article, click here.
Merchant Warehouse is Featured in ISO & Agent
On February 12th, 2009, Merchant Warehouse’s President and Co-CEO, Henry Helgeson, speaks with ISO & Agent’s Kevin Woodward about the BINSmart Cost Manager solution. Helgeson explains that the BINSmart Cost Manager will estimate the lowest possible cost on each transaction in less than a second, a great benefit to smaller merchants.
Helgeson also speaks about the benefits that this solution provides to agents and ISOs, giving them the opportunity to sign more merchants. He states that this is Merchant Warehouse’s reaction to competing on price without getting involved in a margin war. Currently, the BINSmart Cost Manager works with the Hypercom T4220 terminal.
To read the full article, click here.
Merchant Warehouse’s BINSmart Cost Manager Profiled in Digital Transactions
On February 12th, 2009, Merchat Warehouse President and Co-CEO, Henry Helgeson, spoke with Digital Transactions about the company’s recent release of its BINSMart Cost Manager solution, which is a software program that works with point-of-sale terminals, allowing small merchants to process card transactions at the lowest available interchange rates. Additionally, it supplies those merchants with cost-saving technology that up to now was available only to large retailers. Helgeson goes on to explain that Merchant Warehouse is primed to take advantage of the Tier Three and Four merchant market.
Helgeson also explains the ability of BINSmart Cost Manager to calculate interchange tables to identify the most cost efficient rate available, all within one second. “We took everything we know about interchange and the networks and crammed it into this terminal,” Helgeson said.
Merchant Warehouse’s Compliance Officer Featured on FastCasual.com
On February 5th, 2009, Merchant Warehouse’s Security Compliance Officer, Markiyan Malko, was featured in another edition of FastCasual.com’s “Ask an Expert” series. In this two-minute Q&A discussion, Malko talks about best practices for merchants to ensure they are PCI DSS-compliant, specifically restaurants where credit and debit cards are taken out of view of consumers for processing.
Malko suggests that merchants educate themselves and research a number of websites that list compliant and non-compliant software payment applications so they know what is best for their business to use.
Merchant Warehouse launches unique affiliate program
Merchant Warehouse launches unique affiliate program
Tracks phone calls
BOSTON, MA – Feb. 2, 2009 – Merchant Warehouse, a premier provider of merchant accounts and credit card processing solutions, this month announced the release of their new and ground breaking Merchant Account Affiliate Program. This is the first affiliate program in the Merchant Services industry that is fully capable of tracking offline phone call conversions, significantly increasing the earning potential of the program.
“There is no doubt this will help our affiliates make more money than they could with a traditional program,” said Brian Waldman, Vice President of Marketing and Strategy at Merchant Warehouse. “Not only do we get more phone calls than online leads to begin with; phone calls are also better leads that close at a higher rate. The fact is; as an affiliate, if you are not getting credited for the phone calls you generate, you are just not making the money you deserve.”
The disconnect between online activities and offline conversion events such as phone calls has always represented a large challenge for the affiliate industry. With their proprietary solutions, Merchant Warehouse has found a way to connect all the dots. Using unique tracking parameters in the referring URLs and dynamic phone numbers on their website, Merchant Warehouse ties every phone call back to the unique visitors and their referring sources. This way, they are able to credit affiliates with offline, as well as online conversions.
Merchant Warehouse’s affiliate program also has one of the most generous and flexible payment scales in the industry. Affiliates may choose to be paid by the lead or by approved merchant account, and make as much as $25 per lead or $200 per account. This, combined with a thirty day cookie session and the program’s superior tracking capabilities, makes it a program with tremendous earning potential.
Learn more by going to Merchant Warehouse’s Merchant Affiliate Program website.
About Merchant Warehouse
Merchant Warehouse was founded in 1998 on the principle that businesses should be able to purchase credit card processing software, POS equipment, and merchant services at a reasonable price. With over 40,000 merchants, Merchant Warehouse now sets the standard for price, innovation, customer service and integrity. For more information, please visit www.MerchantWarehouse.com.
Merchant Warehouse Appears in Transaction World Magazine
On February 2nd, 2009, Merchant Warehouse’s Scott Zdanis, co-founder and co-CEO, offers insight into the state of the economy and its affect of acquirers and ISOs to Transaction World Magazine. Zdanis said that when it comes to ISOs and acquirers, he doesn’t feel that this will be as devastating a scenario as may play out in some people’s minds. In fact, he believes that this will not be a devastating time for the entire industry.
Zdanis went on to say that many ISOs and acquirers will continue to gain customers faster than they lose them or their customers’ activity goes down. This does not apply across the board, but will be true about hundreds of big and small acquirers and ISOs that are aggressive and financially healthy right now. Companies with the highest fixed overhead and debt relative to recurring revenue might be in trouble.