Merchant Warehouse President & Customer are Featured in Stores Magazine
In the April 2008 issue of Stores® magazine, Merchant Warehouse customer, Chris Harris of Kuai Dumplings & Soups, reports the rewarding opportunities contactless payment technology has offered his quick-serve business, with the help of their payment processor, Merchant Warehouse.
Through the successful experience of Dallas-based Kuai Dumplings & Soups, “Terminal Tapping in Texas” articulates on the advantages of contactless payment processing for businesses. For Kuai Dumplings & Soups, utilizing contactless payment readers, in combination with Merchant Warehouse’s processing services, has helped expedite their service and productivity with ease, while increasing sales, and enhancing customer satisfaction and loyalty.
Although contactless readers are extremely advantageous for businesses, limitations do exist, as a result of the untried technology. Kuai Dumplings & Soups has witnessed these limitations first-hand; customers who see others “tap-and-pay” recognize the level of convenience and usability, but not all have the card type needed to use the system.
Astonished by contactless payment technology’s slow adoption, Merchant Warehouse President, Henry Helgeson claims, “Contactless’ shortfall is due to a lack in card distribution, education, and awareness among consumers. Soon enough, I think its presence will expand and filter down to small and mid-sized businesses, as merchants begin to realize how beneficial the systems are.”
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